A well-executed press release has an excellent chance of being picked up by a news organization. What can you do to increase your chances? Here are a few guidelines to follow.
Ask yourself this question: Is the information newsworthy? Of course your new business or product line is exciting to you. But how can you tweak the story to pique the interest of your newspaper’s readership? Be an objective observer of your news item.
When structuring your press release, remember the basics we learned in English 101: Who, What, When, Where Why, and How. This information should be in the first two paragraphs of your release. Make sure the first two sentences of your release are effective, as they are the most important.
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