The Scarlett O'Hara Effect

Most customers are like Scarlett O'Hara....they'll think about buying your product or contracting your service "tomorrow." Our tendency is to deliberate, postpone, and delay...so what is the most effective way to counterbalance this? Impose a deadline.

Inject a sense of urgency into your ads, sales presentations, and marketing messages. Whether the message is "Act fact! Only 2 books left!" or "Prices are going up at the end of the month," create a deadline or an incentive to motivate people to take action now!

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