• Use them!
• One out of five people do not get beyond the headline to the body of the copy.
• A strong, enticing headline is the most important element of any marketing copy.
• Headlines should not be repetitive—the first paragraph should reinforce, not repeat, the feeling/message created in headline.
• A headline tells the reader what to expect. It also gives you, your company, and your web site an identity your prospective customer will remember.
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